Cookies and Other Tracking Technologies Policy
www.morfit.co.uk is a website operated by Fullmove UK Ltd, registered in the UK under company number 13468162. Mill House, Mill Road, Bury St Edmonds, Suffolk IP33 3NJ. Tel: +44 (0) 7757 541144. Email support@morfit.co.uk
1. Introduction
We use cookies to give you the best possible experience on our website. By continuing to use our website you agree to our use of cookies as outlined in this policy.
This policy should be read in conjunction with our Terms and Conditions and Privacy Policy.
2. What is a cookie?
Cookies are small text files which are downloaded to your internet browsing device (computer, tablet, phone or other device) when you visit a website.
Cookies perform a lot of different functions, such as enabling the website to recognise your device; helping you navigate between pages more efficiently; remembering your preferences; and generally improving your experience on the website. They can also help to ensure that adverts you see online are more relevant to you and your interests.
Cookies do not store your personal details such as your name, your address, your date of birth or your credit card details.
You can find more information about cookies at www.allaboutcookies.org
3. What cookies do we use on our website?
We use the following different categories of cookies on our website: Strictly necessary cookies; Performance cookies; Functionality cookies; Targeting or advertising cookies. By using our website, you agree that we can place these types of cookies on your device.
We collect statistical information which is used for making the site faster and easier to use. Information from your visit is combined with the data from all site visitors and presented as statistical information on overall site use. To do this, we use “cookies” and other tracking technologies.
A “cookie” is a file that our webserver may send to your computer when you access this website. This file is then stored on your computer. We may use cookies and certain other passive information collection technologies to make your use of this website easier by allowing us to provide better service, customise websites based on consumer preferences, compile statistics, analyse trends, and otherwise administer and improve this website. Certain features of the website may not work without use of passive information collection technologies.
We use “session” cookies. Session cookies are temporary bits of information that are erased once you exit your web browser window or otherwise turn your computer off. Session cookies are used, for example, to improve navigation on this site, and to collect aggregated statistical information.
We may use “persistent” cookies: Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as helping to determine what areas of the website visitors find most valuable, and customising the website based on your preferences on an ongoing basis. The server only knows that an unidentified visitor with your cookies has returned to the website and not any personally identifiable information.
We may use “web beacons” (also known as internet tags, single-pixel GIFs, clear GIFs, anonymous identifiers and invisible GIFs). A web beacon is a tiny graphic on a web page or in an email message that is used to track pages viewed or messages opened. Web beacons tell the website server information such as the IP address and browser type related to the visitor’s computer. Web beacons may be placed on online advertisements that bring people to us and on different pages of the website. Web beacons provide us with information on how many times a page is opened and which information is consulted.
We use both First Party and Third Party web beacons and cookies. Third Party web beacons and cookies are used for the purpose of marketing this website to people that may find benefit from the services included on the website.
These categories are explained in more detail below.
4. Strictly necessary cookies
These cookies are essential to the functioning of our website. Without them you would not be able to move around the website and use its features.
5. Performance cookies
These cookies collect general information about how visitors use our website to help us improve the website. For example, we can track which pages visitors go to most often and if they experience problems.
6. Functionality cookies
These cookies are used to recognise you when you return to our website. They allow our website to remember choices you make so as to personalise and improve your browsing experience.
7. Targeting or advertising cookies
These cookies collect information about your browsing activities in order to deliver adverts which are more relevant to you. They remember that you have visited our website, and this information may be shared with other organisations such as advertisers.
8. How to manage cookies
You can prevent cookies generated from our website reaching your device or restrict certain types of cookies by using your browser settings. Use the Help function on your browser for information on how to do this. To block or restrict cookies on your mobile phone device, refer to your handset manual. We would, however, recommend that you leave cookies turned on as they allow you to use some of our website’s essential features.
For more information on cookies and how to restrict or delete them, visit www.aboutcookies.org
9. Other websites
Our website may contain links to other websites which are outside our control and not covered by this policy. If you access these websites you should ensure that you consult their privacy policy and cookies policy to satisfy yourself that your personal information is adequately protected.
10. Changes to our Cookies Policy
We reserve the right to change this policy at any time, and any such change shall take effect when posted on the website. It is your responsibility to read the Cookies Policy on each occasion you access our website. If you do not agree to this Cookies Policy, or any aspect of it, you should not use the website.
11. Contacting us
If you have any queries about this policy or any other matter relating to our website, please contact us at support@morfit.co.uk
12. Other tracking technologies
The following Google Analytics Display Advertising Features are enabled for this website:
- Remarketing with Google Analytics
- Google Display Network Impression reporting
- Google Analytics Demographics and Interest Reporting
- DoubleClick Platform integrations.
The following Adwords Features are enabled for this website:
- Remarketing
- Affinity audiences
- Custom affinity audiences
- In-market audiences
- Similar audiences
- Demographic and location targeting.
This means that we are enabling Google Analytics to collect data about traffic to this site through cookies and anonymous identifiers in addition to data collected through standard Google Analytics implementations.
We will not share precise location information with Google without your prior explicit consent.
13. Use of HotJar
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience.
Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
Policy last amended April 2022.